A Research On Baby Boomer Free Essays

The term baby boomer refers to the period between 1946 and the early part of the 1960s, after the World War 2, where there are high rate of childbirth. During this period, there was baby boom. The incidence of child control through pill was not yet in vogue at this period. We will write a custom essay sample on A Research On Baby Boomer or any similar topic only for you Order Now Following the great devastating impact of the WW2 on countries populations, the need increase the populations size was encouraged by government of countries and family clans. This results in the boom of childbirth. Thus, the demographic statistics of countries continued to be on the increase during this period. The decline of child birth through birth control pills and other contraceptives brought to the end of the period of baby boomer. In United States, contraceptive pills were introduced during 1965. and this period is regularly referenced as the period of the end of baby boom. The baby boomer term has being applied to marketing conceptualization. There is a group of characters with similar attitude and age grade refers to as baby boomer. In his book ‘Marketing to Leading-Edge Baby Boomers’, Brent Green (2003) conceptualize baby boomers as those born in the period between 1946 and 1955 who have a generational cohort or unit that is self defining. They conceive themselves as those born at the height of the Vietnam war. The second grouping of baby boomer according to Green is those conceived in the mid 1950s to the mid 1960s. Thus, from this classification we can group the baby boomers into older boomers , and those that are described as the younger boomers. The demographic of this group he termed as trailing-edge boomers. Thus, 77 million of baby boomers formed the first mass market for advertisers to grab their professional prowess in the American market. As consumers, baby boomers behave like kids, preferring to watch television shows, buying baby foods like cereals for breakfast. They also posses adult characteristics which sees them setting trends. The aging of baby boomers in their 50s and 60s provides marketers new opportunity into creating products to satisfy these peculiar consumers through adequate market segmentation analysis and planning. WHAT DO THE BABY BOOMER WANT IN CLOTHING There are diverse group forming the baby boomers; however, they share some similar characteristics when it comes to taste for clothing, and the choice of satisfaction derived from consuming specific products. The 78 million baby boomers still have a great dominance on the U. S. market. Marketers and retailers have being accused in treating this group as homogenous; sharing same preferences and taste. Researches has shown that baby boomers have different taste for their clothing, from those of other generation breeds. The difference lies in the preference for qualities of cloth comfort, value, and quality, authentic products and ethnic materials. The baby boomers have more interest for fashionable clothing material. According to a survey conducted to see the difference between baby boomers and other general taste for clothing, all respondents placed high importance on fair trade philosophy that has to do with wages, workplace, and their environment. On the other hand, the generational cohorts (baby Boomers) have more inclination towards wearing ethnic attire, which forms their main intension to buy from the fair (Littrel et al, 2005, pg 407). Furthermore, baby boomers have move value for clothing details in order to generate information that has to do with the cloth relativity to comfort, value and quality. The female baby bombers are showing more signs and preference for selecting and choosing their clothing than generations before them. They prefer to select garment based on the style and ethnic attire. They then rate the clothing material to enable them get the best satisfaction from utilizing this cloth. However, it has being argued in recent researches that there is a declining rate in baby boomers for garment, in recent years, however, their preference for denim jeans still remain unchanged. Furthermore, the baby boomers are now declining their interest in shopping for apparel from the stores, as they are now increasing their interest in electronic cloth buying. THE PRODUCTS THE BABY BOOMERS WOULD WANT AND PREFER TO SPEND THEIR MONEY ON. The baby Boomers are now aging, where the youngest among these generational cohorts are in their 50s. Thus, as elderly they would need pharmaceutical products to keep them fit and healthy. This older generational group would need to consume more nutritional supplements products that would argument their feeding habit. Many pharmaceutical companies in U. S. see this generational group as a potential market to sell their nutritional and supplements products and drugs. As this group like to remain young and avoid aging they would require more of nutritional products and this food supplements to keep them healthy and young. Furthermore, the baby boomers that are now in their elderly age would be in need of thick attire that would keep them warm during period of winter and heavy snowfalls. In their eating habit in additional to the nutritional food supplement, they would be need less of fatty and protein food, but more of vitamins. Thus, they would need more of vegetables, white meat, and fish. They will want food that will aid them in maintaining their gene and DNA. Though they do not like stereotyping and aging, thus organization would have to be extra careful not to be caught arousing the other side of this group. The housing preference for this group of people would be in a quite locality with more gardens and natural settings. The countryside would be more of a better place for recreation for this category of people than taking them to Las Vegas and New York to view noisy and hotspot centres. This group would also be spending their more on artificial aids like artificial hips and knees to help them with weakness in joints and knees. Thus, these artificial aids market would be having more boom has this aging group continue to count more years to their age. The baby boomers would also like to spend their money more on products that would aid them to fight aging. Thus, anti-aging products would be a market target for these generational cohorts. Unilever Plans For Capitalising On Baby Boomers Unilever is a multinational corporation with well-established branches in US, Europe Africa and other continents. It products ranges from confectionaries, fast foods, beverages, noodles etc. Unilever products are made for both the old and the younger. In the company quest to provide effective products that would satisfy the baby boomers, it has researched on the shopping pattern of this group. The study had baffled other executive why Unilever is studying the shopping pattern of this group. The research and study of Unilever on this group has made it discovered that the average baby boomer seems to have a hearing aid fixed into their ears than they would prefer an ipod earpiece. Thus, the company is seeking for way to manufacture product that would adequately satisfy this group, and at the same time capitalizing on the opportunities that is untapped with this population This pattern adopted by Unilever has reawakened the need for other organizations to study this group and develop products to meet their needs. Unilever invested more on researches and have planned to re-brand their products with the view of having foresight to satisfy consumers’ wants. This strategy it has adopted for the baby boomers. McDonald Company Plans on Capitalizing on this Population McDonalds is a world fast food organization with branches and franchised centres in every continent in the world. The company have also developed plans for the elderly group constituting the baby boomers. The company sees the financial and investment prowess of able businesspersons and entrepreneurs in baby boomers. Thus, it has opened up a portal in its website to encourage and direct baby boomers on ways to get franchise in establishing outlets with McDonald’s company name. McDonalds know that these are mostly retired executives, and thus have accumulated enough retirement funds to enable them buy franchised. Thus, by opening this portal (America’s Best Frachises) in its website it has made it each for baby boomers to know the steps to follow in acquiring franchise from the company. Furthermore, McDonalds has entered into partnership with Guidant Financial Systems in order to make the financial process for the franchising easy and smooth. Furthermore, McDonalds in 2000 invested $1. 8 billion to open 800 new outlets in its plans to attract patrons beyond young people to designing program that would be adequate and appealing to baby boomers. Thus, the company took an holistic approach in making sure every category of its customers including baby boomers are adequately cared for and attracted to its interior and external features in every of its restaurants. REFERENCES Brent Green (2003) Marketing to Leading-Edge Baby Boomers. New York: Writers Advantage Littrell, Mary A. , et al (2005) â€Å"Generation X, baby Boomers, and Swing: marketing Fair Trade Apparel† Vol. 9 Number 4. Thompson Anne (2005), â€Å"Baby Boomers Create New marketing Frontiers† in NBC News, March 16. How to cite A Research On Baby Boomer, Essays

Pernet and Child Observation Essay Example For Students

Pernet and Child Observation Essay Ben Brown April 7, 2002 Report Child And Parent Behavior Observation I am almost always surrounded by the interactions between children and their parents. I hear it at my work, I hear it in restaurants, but most of all I hear it at my house. My mother owns a daycare and every night I listen parents being hit by a barrage of questions. When children are being picked up they always have a couple of questions for their parents. Children are always asking about the meal for the night or whether they can go over to a friends house or have some body over. Every night I see 12 different children with twelve different parents and it seems that each parent acts differently then the next. When I thought of observing the children that attend my mothers daycare I decide that I should observe the interactions between the daycares Problem Child and his mother. The boy that I chose to observe seemed to have no respect for anyone or anything. He often made obvious lies and played practical jokes that physically hurt the other children. On the Friday night that I observed him and his mother he was playing on the swing set out back when his mother arrived. His mother came through the front doors and headed out for the back porch. When she got on the porch she announced her arrival to her son and told him to hurry up. He completely ignored her and to my disbelief, his mother let him. She stayed on the back porch and waited another approximately five more minutes before asking her son to hurry up. He finally got off the swing and accompanied his mother inside my house. When they got into the house the boys mother reached into the bag that she was carrying and retrieved a hat that she had bought him earlier in the day. It was a fishermans cap. He gave the hat one look and decided that he didnt like it. Without a thank you he let his mother know his opinion. She seemed upset and almost hurt that he didnt like it and reassured him that they would go exchange the hat for another one the very next day. The child on the other hand had completely different plans and told his mother that he wanted to go that very night. She hesitated for a couple of seconds but eventually gave in to his requests. It was apparent that the mother did not want to go back into town to get another hat for her son but just gave into a childs commands for one reason or another. I believe that the mother had been conditioned by her love for her son and not by the childs actions. It seemed as though she was trying too hard to get the approval of her son and that it tinted her views in certain situations. I also believe that her sons attitude and behavior can be associated with the relationship that he and his mother share. It appeared that his lack of respect for his mother shone through to his lack of respect for people in general. Hopefully his negative attitude will go away with age. .

The Oroonoko Essay Topics Pitfall

The Oroonoko Essay Topics Pitfall Facts, Fiction and Oroonoko Essay Topics Possessing an expert essay writer take on the job of writing your Frankenstein essays is a terrific idea because we'll get it right first moment. If you need assistance with your Frankenstein essay you might discover that it's a little more difficult to obtain than you thought. The essay itself must be written in a concise method. Informative essays are somewhat more descriptive. Titling an essay is not ever an easy thing. More important is to select an essay topic that you'll be interested in writing with passion. Be mindful of the size it must be and get started writing the narrative essay outline. The thesis is the heart of the entire essay. No paper written for one more client is used for one more customer. While Behn's work is well known for its main contribution to the maturation of the novel, it's also a text that is very conditioned by the culture of political anxiety in which it was written. In fact, a thesis is the center of the whole paper. With the previous part, you may want assistance from an argumentative thesis generator. If you think about creating titles easy and you don't require any narrative essay prompts college or higher school students want to follow, it is genuinely amazing. For instance, you can opt for a topic for elementary, middle, or higher school. Some students utilize the very first idea which arrives in their head and work on it, but the outcome isn't profitable. No matter if you're a college or university student, you might have to compose academic assignments and get good academic grades. The Characteristics of Oroonoko Essay Topics In order to earn your arguments strong enough, it isn't sufficient to find out more about the materials only, a writer should also think about the audience he's writing for, cultural background education, other characteristics would help to develop influential argumentation. To observe the entire list of potential thesis statements for your work, you need to try to fill out all the suggested fields. Your essay description is easily the most important portion of the purchase procedure, but it doesn't need to be complex. Give examples of all 3 movements. How to Choose Oroonoko Essay Topics It's tricky to accompany all you've learned into one assignment straight away without making any mistakes. You may mix and match the presented titles to make something unique, yet still not need to be concerned about whether you've managed to adhere to the rules. It's simple to use, has many features, and is an enjoyable method of developing a title. You will get an incredible title that you could tweak and employ for your own use. Here's What I Know About Oroonoko Essay Topics Both essay questions have various formats and focuses, so make certain you understand what the questions are asking you to do before you commence writing. With just essay questions and a few keywords it is going to be able to make written work that's unique, creative and absolutely free of plagiarism, in only a couple of seconds. An essay generator is an alternative for those students that have problems to locate something to speak about on their essays, they don't have the creativity neither the patient to choose a topic type instead of even a subject place. It's well known, that argumentative essay demands an in-depth investigation of the topic, adequate evidence and an excellent comprehension of the taken position about the matter. A wide selection of issues to discuss You may be a pro in the area, but should you have to think of numerous essay topics daily, you can merely run out of ideas. Presenting of the opposition arguments would help to convince the readers that you've got a versatile comprehension of this issue and that you're not below the effects of any bias. The primary goal of topic choice for a proposal essay is to show the idea can be put into place in practice. Another problem here is that you may overlook pretty obvious, but intriguing themes to discuss.

Tips For Writing a Good Term Paper on Biosecurity

Tips For Writing a Good Term Paper on BiosecurityWriting a good term paper on biosecurity is not only difficult but it is also complicated. This is because the topic on biosecurity can be very broad and in addition to this, the term paper has to be brief yet comprehensive. The following are some tips that will help you with the writing of your term paper on biosecurity.There are a number of books available that can be used as a research paper on biosecurity. It is wise to first check if any book that is available in the library has already been written about the topic. If yes, then you will be able to gain valuable information and you will also have an idea of what the information you gather from the books would look like. However, if no book available in the library, you will have to make one up yourself and this is the next tip.You will have to know what you are researching when you are writing a research paper on biosecurity. Make sure that you know the background of the topic bef ore you start to write your paper. For example, do you know the purpose of biosecurity?What is public domain? Do you know what the different topics covered in biosecurity are? What are the different topics that make up the topic?The next thing that you should consider is your research paper on biosecurity should be brief yet comprehensive. The key here is to write your research paper on biosecurity in the most concise way possible. Your research paper on biosecurity should only include information that is essential and not just a lot of useless and irrelevant information.You should also be able to find information about your topic very easily. If your topic is about the biosecurity industry, the best place for you to get information would be the Internet. The Internet is the number one source of information and if you can find information, you can also have it included in your research paper on biosecurity.Another tip for writing a good term paper on biosecurity is to use the proper software that can help you get access to a lot of information. This includes keywords in order to help you find information easier and faster. You will also have access to basic facts that are important to know when writing a research paper on biosecurity.There are a number of things that you should consider when writing a good term paper on biosecurity. There are a lot of things that you need to remember so make sure that you take care of all the things before you start. It will be beneficial for you in the long run.

What You Dont Know About Literacy Essay Rubrics Elementary Writing Could Be Costing to More Than You Think

What You Don't Know About Literacy Essay Rubrics Elementary Writing Could Be Costing to More Than You Think What Everybody Dislikes About Literacy Essay Rubrics Elementary Writing and Why Rubrics are often as general or specific as you will need for your undertaking. In order to do this, they should achieve simplicity. It's more complicated than the basic rubrics and ought to be thoroughly reviewed with students in order that they understand precisely what is expected. In terms of essay rubric, it's a set of rules or instructions about how to compose an essay in an appropriate way. The limitation of this manner of rubric is the fact that it isn't very beneficial to share with students. It's possible to modify this template to make your own rubrics, either those based on Lisa's example or on other terrific rubrics, a few of which are listed at the base of this post. The fundamental paragraph format rubric is normally employed for beginners. Consider the rubric for a road map for each lesson or concept you want to teach. All these kinds of writings ought to be completed according to all requirements. You will likely have to customize these rubrics to fulfill your aims and standards, but these should offer you a good place to begin. Not only do rubrics lead to better equality in assessment, but it provides you standard which will help you understand just what you are searching for in the grade of work. Literacy Essay Rubrics Elementary Writin g: No Longer a Mystery Another component, publishing, could be included to develop and share a last item. Utilize color conservatively and make certain each color has its own intent. Choosing what sort of rubric to utilize in your classes is a significant selection. You're able to download an example below. The strengths of this sort of rubric are you can share it together with students to communicate a wide comprehension of what makes quality work. A rubric might be utilized in therapy, a unique education setting or in the overall education classroom. A rubric will help spell out just the behavior that you want to see from students and make it possible for you to award points based on those behavioral targets. Inside this age group, you probably don't wish to hand out a rubric that's too advanced. Teachers can opt to implement each of these lessons or only the ones that address the requirements of their students. Rubrics may also be utilized in assessing a student's skills employing the student's schoolwork at various points in time. The New Fuss About Literacy Essay Rubrics Elementary Writing The essay needs to be structured for the readers to adhere to the most important idea from the very beginning to the end. The body of the essay stipulates some connections to the major idea but more examples or evidence is necessary. In the current technology-driven world, creating rubrics on the internet is a means to simplify the procedure. By way of example, writing assignments. Teachers also should articulate the function of the strategy, clearly stating why students might decide to utilize it like a method of improving their writing. After gathering evidence and selecting a central claim, students learn to plan their arguments and start drafting. Finally, they learn and apply the conventions of the editing process to finalize their arguments. As an example, in evaluating a story, a first-grade student might not be expected to compose a coherent paragraph to make a high evaluation. It is vital to mention there are lots of various essays. However, not one of these sources are designed especially to give preparation for a CLEP exam. This provides you a workable outline. And at the conclusion of the lesson, you will be able to clearly see whether any concepts need additional instruction. Students also ought to be taught strategies and suitable language for written feedback. At the end of the unit, they are assessed on the effectiveness of their finalized drafts according to the class-generated Argument Writing Checklist. They then can choose the audience that best fits their writing topic. They should remember that essay is one of the most important types of writing.

How Can You Write an Essay On Genetic Modified Food Without It Being Spiked With Comments?

How Can You Write an Essay On Genetic Modified Food Without It Being Spiked With Comments?You will not believe the sample essay synthesis you will get if you try to write an essay using samples of genetic modified food. That is true. For example, if you choose a sample essay about genetic modified food you can expect to hear the phrase four, six, eight, sixteen times in this one essay. What is the reason?There are many reasons that a sample essay on genetically modified food is so susceptible to these numerous comments. The most important one is that these types of essays are made to work, not to speak. Genetically modified foods have changed the way the general public looks at food.A sentence or two, spoken or written, from someone who has tasted a GMO food can change the way the audience member views the subject. He/she might now be looking at the same GMO food in a different light. When you do a sample essay about GMO foods, you are testing that audience member's reactions to food s derived from genetic engineering or biotech.It is as simple as that. To make sure that a reader reads your essay without reacting to something you say, you must give them a free ride. You must throw in no surprises and so forth.For example, when you write a sample essay about genetic modified food, you may well want to include comments about how the typical human being would react to eating GM food. Perhaps, the writer might say that because humans react to food in different ways, it follows that they will also react differently to a statement about how we have been feeding ourselves with artificial food products for decades. But, the person writing the essay will most likely use only three or four words that can trigger a reaction.In this way, the sample essay is deceptive. When the audience reads it, they are trying to read the words that trigger the emotions. But, the words will be carefully selected and, therefore, some audience members will be left to read the whole paragraph without triggering any feelings or reactions.If you are going to go to all the trouble of creating a sample essay on genetically modified food, you may want to consider making it longer. You should not make it more than three or four pages, however.If you are not equipped to go into any further detail, it is wise to take the help of a professional. Someone who knows everything there is to know about the topic and about the essay writing process. This is not a topic for amateurs.

Causes Of Road Accidents Essay Analysis Essay Example

Causes Of Road Accidents Essay Analysis Essay J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Causes of Road Accidents in Pakistan By Abdul Manan Khan1 and Ansa Tehreem2 Abstract Every day many people are killed and injured on our roads. Men, women, children, biking or riding to school or work, playing in the streets or setting out on long trips, will never return home, leaving behind shattered families and communities. Road traffic injuries are a growing public health issue, disproportionately affecting vulnerable groups of road users, specially the poor. Main causes which are found behind these road accidents are lack of training institutes, unskilled drivers, poor road conditions, use of cell phone during driving, use of intoxicants, over loading and poor performance of government in this regard. If these issues are tackled in a manner way then it can positively affect the social and economic conditions of the residents of developing countries. Key Words: Public Health, Road Accidents, Traffic Accidents 1. Introduction and Literature Review The growth and development of a nation depends, largely, upon the capacity of its transport system to move persons and goods to desired locations safety. We will write a custom essay sample on Causes Of Road Accidents Essay Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Causes Of Road Accidents Essay Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Causes Of Road Accidents Essay Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Pakistani society, nuclear family system is very common. Here, it is like a trend that one or two members of family earn the money and other family members heavily depend on them. In developing countries, like Pakistan, roads often carry a wide range of users – from heavy goods-vehicles to bicycles and pedestrians without any separation. Road traffic accidents (RTA) are a significant, cause of any disability, death and economic loss in developing countries like Pakistan. Among the pedestrians, the most vulnerable are those young people who play an important part in the socio-economic growth of the country. In Pakistan, male proportion play dominant role to run their families economically, so they have to face more problems like injuries and disability. Every day many people are killed and injured on our roads. Men, women, children, biking or riding to school or work, playing in the streets or setting out on long trips, will never return home, leaving behind shattered families and communities. Road traffic injuries are a growing public health issue, disproportionately affecting vulnerable groups of road users, specially the poor. Road traffic injuries are a major but neglected global public health problem, requiring concerted efforts for effective and sustainable avoidance. Worldwide, the number of people killed in road traffic crashes each year is estimated at almost 1. 2 million, while the number injured could be as high as 50 million (WHO, 2004). In economic terms, the cost of road crash injuries is projected at roughly 1% of gross national product (GNP) in low-income countries, 1. 5% in middle-income countries and 2% in high-income countries (Soderlund,1995). The economic cost of road crashes and injuries is estimated to be over Rs100 billion for Pakistan (Ahmad, 2008). 1 Graduate, Department of Sociology,University of Gujrat, Gujrat. 2 Graduate, University of the Punjab, Lahore 23 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Lower socio-economic groups have limited access to post-crash emergency health care (Mock, etal1997). In Pakistan also, a large portion of population has also limited access to post-crash emergency health care which causes a precious loss of lives. In many developing countries, the costs of prolonged medical care, the loss of the family breadwinner, the cost of a funeral, and the loss of income due to disability can push families into poverty (Hijar etal 2003). In developing countries, the population groups exposed to the highest risks of injury and death from road crashes, pedestrians and users of motorized two-wheelers – are from lower socioeconomic groups (Nantulya, 2003 and Ghaffar A, 2004). In Mexico, the second commonest cause of children being orphaned is traffic crashes (Hijar etal, 2003). Pakistan is also a developing country where a large number of people die every because of the road-side accidents. Especially death proportion of pedestrians and motorcyclists are very high which mostly belong to lower socio-economic groups of society. Recent studies have shown that pedestrians and motorcyclists have the highest rates of injury in Asia (Yang,etal 2003 and Suriyanwongpaisal etal 2003). In Pakistan Incidence of road traffic injuries was 15. 0 (including minor injuries) per 1,000 persons per year (Ghaffar etal 2004). If we use this rate in 2008 it will be in millions. The burden of injury is unequal. More boys are injured than girls, and children from poorer families have higher rates of injury. In 2002, males accounted for 73% of all road traffic deaths, with an overall rate almost three times that for females: 27. 6 per 100 000 population and 10. 4 per 100 000 population, respectively (WHO, 2004). Pakistan is a patriarchal society, where most of the time male family members are the primary source of income. So, the higher rate of road traffic deaths among men, can even more severely affect the socio-economic status of the family as well as the whole social structure of the society. In Pakistan, among males of the economically active age group accidental death rate is very high, and also according to the study, motor vehicle injuries are the third most important cause of death in developing countries. (Soderlund 1995). It is projected that RTA will be the second most common cause of disability-adjusted life years in developing countries in the year 2020 (Murray, 1997). Road traffic crashes can place a heavy burden on the family and friends of the injured person. According to WHO estimates for 2002, there were 180500 children killed as the result of road crashes. Some 97% of these child road deaths occurred in low-income and middle-income countries (WHO, 2004). There are many factors which cause the accidents. The motorized traffic on these roads is capable of high acceleration and speed, both key factors in the causes of road crash injury. Most of the factors of traffic accidents are the driver, the highway and motor vehicles (Aaron ,1990, Balogun etal,1992; Luby etal,1997 and Mock etal,1999). Majority of road users including motorists and pedestrians lack road sense, leading to frequent road accidents and continued traffic jams across the country. Some other research evidence also indicates that the human element is responsible for 80 to 85% of all traffic accidents. Traffic violations, driving while intoxicated and lack of driving courtesy are the results of human actions. Unsafe highway and road conditions cause about 10% of all traffic accidents while mechanical deficiencies are responsible for nearly 5% of all traffic problems (Aaron,1990; Collier, 1983; American Automobile Association, 1988; Mc Glade, 1980). Traffic violations like signal crossing, driving without license, wrong parking, usage of mobile phones while driving, wrong overtaking, disregard of zebra crossing, riding motorbikes without lights and helmets, 24 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X over-speeding, change of lane sans using indicators are so common in Pakistan which are the major cause of accident in our society. 2. Data Collection and Methodology This study is based on primary data which is collected from people belongs to transportation system and drivers of LTV, HTV, motorcyclist and pedestrians. For this purpose 100 cases were selected from the universe as described by Neumann (1997). Data is collected via discussion and questionnaire on causes of road accidents and its aspects from each side. 3. Data Analysis On the basis of primary data, when we ask to respondents about the main reason behind road accidents then 40% of the respondents answer that ignorance of traffic rules is the main reason of road accidents. While 32% respondents answer that rash driving and 28% of the view that untrained drivers are the cause of road accidents. This whole issue is shown in table 1. Table 1. Reasons of Road Accidents Percent Cumulative Percent Ignorance of traffic rules 40. 0 40. 0 Rash driving 32. 0 72. 0 Untrained drivers 28. 0 100. 0 Total 100. 0 When we put the question that is poor conditions of roads is responsible for accidents then 44% of the respondents answer that to some extent poor conditions of roads cause accidents and 32% people response that yes, poor condition of roads is responsible and all is shown in table 2. Table 2. Is Poor Condition of Roads Responsible for Accidents Percent Cumulative Percent Yes 32. 0 32. 0 No 24. 0 56. 0 To some extent 44. 0 100. 0 Total 100. 0 25 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Our next question highlight another burning issue that 68% of the road accidents occur due to untrained/ unskilled drivers while only 12% of the respondents view that unskilled drivers are not responsible, which is shown in table 3. Table 3. Accidents Occur Due to Unskilled Drivers Percent Cumulative Percent Yes 68. 0 68. 0 No 12. 0 80. 0 To some extent 20. 0 100. 0 Total 100. 0 In most of the parts of the country, one wheeling occurs by young people on roads and 76% of the respondents view that this cause road accidents while only 4% of the respondents answer that one wheeling is not a cause of accidents. Table 4 shows detailed data on this issue. Table 4. Is One Wheeling Causes Accidents Percent Cumulative Percent Yes 76. 0 76. 0 No 4. 0 80. 0 To some extent 20. 0 100. 0 Total 100. 0 Use of cell phones during driving cause road accidents and government take measures to avoid cell phone and there is some penalty. The 52% of the respondents answers that use of cell phone during driving cause accidents while 40% answer to some extent it cause, only 8% view that cell phone is not the cause of road accidents. This is shown in detail in table 5. Table 5. Is Use of Cell Phone Causes Road Accidents Percent Cumulative Percent Yes 52. 0 52. 0 No 8. 0 60. 0 To some extent 40. 0 100. 0 26 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Total 100. 0 Another issue was raised when we ask a question from respondents that are use of drugs during driving cause road accidents. The answer was astonished us that only 4% of the respondents view that drugs is not a cause of accidents while 72% and 24% response yes and to some extent, respectively. As shown in table 6 below. Table 6. Use of Drugs during Driving Cause Accidents Percent Cumulative Percent Yes 72. 0 72. 0 No 4. 0 76. 0 To some extent 24. 0 100. 0 Total 100. 0 Overloading is another cause of road accidents and respondents answer that overloading is the cause of road accidents as shown in table 7. Table 7. Is Overloading Causes Road Accidents Percent Cumulative Percent Yes 40. 0 40. 0 No 4. 0 44. 0 To some extent 6. 0 100. 0 Total 100. 0 The literacy rate in Pakistan is low which relates with road accidents because most of the drivers are illiterate and can’t read anything even helping booklet/ safety guides on roads. The 72% of the respondents answer that lack of awareness about driving rules and other safety measures is the cause of road accidents. Only 8% of the respondents view that it is not a cause of road accidents and all this is shown in table 8. Table 8. Is Lack of Awareness Causes Road Accidents 27 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Percent Cumulative Percent Yes 2. 0 72. 0 No 8. 0 80. 0 To some extent 20. 0 100. 0 Total 100. 0 Above all information explains the causes of road accidents but now we have collected some information about the role of different administrative institutes in overcoming these issues. When we ask about role of government in reducing the ratio of accidents then 40% of the respondents are of the view that government is playing poor role and there is need to improve its role. 28% respondents answer that its role is satisfactory while only 8% response that government is playing excellent role, detail about this is given in table 9. Table 9. Role of Govt. in Reducing Traffic Accidents Percent Cumulative Percent Excellent 8. 0 8. 0 Very good 24. 0 32. 0 Satisfactory 28. 0 60. 0 Poor 40. 0 100. 0 Total 100. 0 The role of traffic police in reducing the road accidents is better and 52% of the respondents show satisfactory role of traffic police while 24% answers very good. So the overall role of traffic police is good but the problem exists when we make a comparison between roads and number of police servants. Only 8% of the respondents answer that traffic police is playing poor role, which is shown in table 10. Table 10. Role of Traffic Police in Reducing Traffic Accidents Percent Cumulative Percent Excellent 16. 0 16. 0 Very good 24. 0 40. 0 Satisfactory 52. 0 92. 0 28 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Poor 8. 0 100. 0 Total 100. 0 Conclusion The main objective of this paper is to highlight the main causes of road accidents in Pakistan. On the basis of primary data we conclude the paper as following. The main reason of traffic accidents is due to lack of awareness about rules and regulation, so there is need of institutes for awareness about these rules. Government may create awareness in public by offering different courses in educational institutes and also distribute some material for drivers and for general public also. Government needs to make some core courses/ training before the provision of license and traffic police should keep strong check and balance in this regard. Another problem which causes road accidents is overloading, use of cell phone during driving and drugs addiction by majority of the drivers. These all issues can be solved by creating awareness and by applying some penalty to defaulters. These are not serious issues and easily solved by the strong system of check and balance by any administrative authority. By overcoming on these causes we can save a lot of benefits in the shape of monetary and non-monetary terms. In a nut shell, we say that road accidents are playing prominent role in the families of victims of traffic accidents which is the loss of property on one side while death of humanity is on the other hand. These both can through a family into a vicious circle of poverty and then it impacts on the overall economy. So need of the day is to take some encouraging steps by public side and individuals side also. References ? A Resource Curriculum in Driver and Traffic Safety Education, (1990), Washington D. C. Automative Safety Foundation. ? Aaron, J. E. and Strasser, M. K. , (1990), Driver and Traffic Safety Education, London: The Macmillan Company. ? Ahmad, B. , (2006), Country Report on Road Network in Pakistan, Ministry of Communications, Islambad. ? Balogun, J. , A. Abereoje, (1992), Pattern of Road Traffic Accidents cases in a Nigerian University Teaching Hospital between: 1987 and 1990, Journal of Tropical Medicine 95: 23-29. Collier, J. P, (1983), Automotive Safety Education London, Macmillan Publishers. 29 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X ? Ghaffar, A. , Hyder A. A. and Masud, T. I. , (2004), The burden of road traffic injuries in developing countries: the 1st National Injury Survey of Pakistan Public Health. ? Hijar, M. , Vazquez-Vela, E, Arreola-Risa, (20 03), Pedestrian traffic injuries in Mexico: a country update. Injury Control and Safety Promotion. 10:37–43 ? McGlade, F, (1980), Adjustive Behaviour and Safety Performance Sringfield, Illinois: Carl of C. Thomas Publisher. ? Mock, C. , Amegashie J. and Darteh, K, (1999), Role of Commercial Drivers in motor vehicle related injuries in Ghana. Inj. Prev 5: 268-271 ? Mock, C. N. , nii-Amon-Kotei D. , and Maier, R. V. , (1997), Low utilization of formal medical services by injured persons in a developing nation: health service data underestimate the importance of trauma. Journal of Trauma. 42:504–513. ? Murray, CJL, Lopez A. D. , (1997), Alternative projections of mortality and disability by cause 1990-2020: Global Burden of Disease Study. Lancet . 349:1498504. Nantulya, V. M. , and Reich M. R. , (2003), Equity dimensions of road traffic injuries in low and middle-income countries: Injury Control and Safety Promotion. 10:13–20. ? Neumann, W. L. , (1997), Social Research Methods, Qualitative and Quantitative Approaches, Allyss and Bacon, USA. ? Peden M, McGee K, and Sharma G, (2002), The injury chart book: a graphical overview of the global burden of injuries. Geneva, World He alth Organization. ? Peden, M. , Scurfield, R. , et al (2004), World Report on Traffic Injuries Prevention; Geneva, WHO ? Soderlund N, Zwi A. B. (1995), Traffic related mortality in industrialized and less developed countries. BuU World Health Organ. 73:175-82. ? Stutts, Hunter. , (1999), Motor Vehicle and Roadway factors in pedestrians and Bicyclist injuries. Accd Aral Prev. 31:505-514. ? Suriyanwongpaisal, P. , and Kanchanasut S, (2003), Road traffic injuries in Thailand: trends, selected underlying determinants and status of intervention. Injury Control and Safety Promotion. 10:95–104. ? Yang, B. M. , and Kim J. , (2003), Road traffic accidents and policy interventions in Korea. Injury control and Safety Promotion. 0:89–93. ? www. makeroadssafe. org ? www. prb. org/Articles/2006/RoadTrafficAccidentsIncreaseDramaticallyWorldwide. aspx ? www. asiaone. com/News/Latest%2BNews/Asia/Story/A1Story20080719-77661. html ? www. dawn. com/2008/04/27/nat16. htm ? www. dailymailn ews. com/200802/13/news/dmboxitem2. html ? www. dawn. com/2008/04/27/nat16. htm ? www. statpak. gov. pkJ. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Causes of Road Accidents in Pakistan By Abdul Manan Khan1 and Ansa Tehreem2 Abstract Every day many people are killed and injured on our roads. Men, women, children, biking or riding to school or work, playing in the streets or setting out on long trips, will never return home, leaving behind shattered families and communities. Road traffic injuries are a growing public health issue, disproportionately affecting vulnerable groups of road users, specially the poor. Main causes which are found behind these road accidents are lack of training institutes, unskilled drivers, poor road conditions, use of cell phone during driving, use of intoxicants, over loading and poor performance of government in this regard. If these issues are tackled in a manner way then it can positively affect the social and economic conditions of the residents of developing countries. Key Words: Public Health, Road Accidents, Traffic Accidents 1. Introduction and Literature Review The growth and development of a nation depends, largely, upon the capacity of its transport system to move persons and goods to desired locations safety. In Pakistani society, nuclear family system is very common. Here, it is like a trend that one or two members of family earn the money and other family members heavily depend on them. In developing countries, like Pakistan, roads often carry a wide range of users – from heavy goods-vehicles to bicycles and pedestrians without any separation. Road traffic accidents (RTA) are a significant, cause of any disability, death and economic loss in developing countries like Pakistan. Among the pedestrians, the most vulnerable are those young people who play an important part in the socio-economic growth of the country. In Pakistan, male proportion play dominant role to run their families economically, so they have to face more problems like injuries and disability. Every day many people are killed and injured on our roads. Men, women, children, biking or riding to school or work, playing in the streets or setting out on long trips, will never return home, leaving behind shattered families and communities. Road traffic injuries are a growing public health issue, disproportionately affecting vulnerable groups of road users, specially the poor. Road traffic injuries are a major but neglected global public health problem, requiring concerted efforts for effective and sustainable avoidance. Worldwide, the number of people killed in road traffic crashes each year is estimated at almost 1. 2 million, while the number injured could be as high as 50 million (WHO, 2004). In economic terms, the cost of road crash injuries is projected at roughly 1% of gross national product (GNP) in low-income countries, 1. 5% in middle-income countries and 2% in high-income countries (Soderlund,1995). The economic cost of road crashes and injuries is estimated to be over Rs100 billion for Pakistan (Ahmad, 2008). 1 Graduate, Department of Sociology,University of Gujrat, Gujrat. 2 Graduate, University of the Punjab, Lahore 23 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Lower socio-economic groups have limited access to post-crash emergency health care (Mock, etal1997). In Pakistan also, a large portion of population has also limited access to post-crash emergency health care which causes a precious loss of lives. In many developing countries, the costs of prolonged medical care, the loss of the family breadwinner, the cost of a funeral, and the loss of income due to disability can push families into poverty (Hijar etal 2003). In developing countries, the population groups exposed to the highest risks of injury and death from road crashes, pedestrians and users of motorized two-wheelers – are from lower socioeconomic groups (Nantulya, 2003 and Ghaffar A, 2004). In Mexico, the second commonest cause of children being orphaned is traffic crashes (Hijar etal, 2003). Pakistan is also a developing country where a large number of people die every because of the road-side accidents. Especially death proportion of pedestrians and motorcyclists are very high which mostly belong to lower socio-economic groups of society. Recent studies have shown that pedestrians and motorcyclists have the highest rates of injury in Asia (Yang,etal 2003 and Suriyanwongpaisal etal 2003). In Pakistan Incidence of road traffic injuries was 15. (including minor injuries) per 1,000 persons per year (Ghaffar etal 2004). If we use this rate in 2008 it will be in millions. The burden of injury is unequal. More boys are injured than girls, and children from poorer families have higher rates of injury. In 2002, males accounted for 73% of all road traffic deaths, with an overall rate almost three times that for females: 27. 6 per 100 000 population and 10. 4 per 100 000 populat ion, respectively (WHO, 2004). Pakistan is a patriarchal society, where most of the time male family members are the primary source of income. So, the higher rate of road traffic deaths among men, can even more severely affect the socio-economic status of the family as well as the whole social structure of the society. In Pakistan, among males of the economically active age group accidental death rate is very high, and also according to the study, motor vehicle injuries are the third most important cause of death in developing countries. (Soderlund 1995). It is projected that RTA will be the second most common cause of disability-adjusted life years in developing countries in the year 2020 (Murray, 1997). Road traffic crashes can place a heavy burden on the family and friends of the injured person. According to WHO estimates for 2002, there were 180500 children killed as the result of road crashes. Some 97% of these child road deaths occurred in low-income and middle-income countries (WHO, 2004). There are many factors which cause the accidents. The motorized traffic on these roads is capable of high acceleration and speed, both key factors in the causes of road crash injury. Most of the factors of traffic accidents are the driver, the highway and motor vehicles (Aaron ,1990, Balogun etal,1992; Luby etal,1997 and Mock etal,1999). Majority of road users including motorists and pedestrians lack road sense, leading to frequent road accidents and continued traffic jams across the country. Some other research evidence also indicates that the human element is responsible for 80 to 85% of all traffic accidents. Traffic violations, driving while intoxicated and lack of driving courtesy are the results of human actions. Unsafe highway and road conditions cause about 10% of all traffic accidents while mechanical deficiencies are responsible for nearly 5% of all traffic problems (Aaron,1990; Collier, 1983; American Automobile Association, 1988; Mc Glade, 1980). Traffic violations like signal crossing, driving without license, wrong parking, usage of mobile phones while driving, wrong overtaking, disregard of zebra crossing, riding motorbikes without lights and helmets, 24 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X over-speeding, change of lane sans using indicators are so common in Pakistan which are the major cause of accident in our society. 2. Data Collection and Methodology This study is based on primary data which is collected from people belongs to transportation system and drivers of LTV, HTV, motorcyclist and pedestrians. For this purpose 100 cases were selected from the universe as described by Neumann (1997). Data is collected via discussion and questionnaire on causes of road accidents and its aspects from each side. 3. Data Analysis On the basis of primary data, when we ask to respondents about the main reason behind road accidents then 40% of the respondents answer that ignorance of traffic rules is the main reason of road accidents. While 32% respondents answer that rash driving and 28% of the view that untrained drivers are the cause of road accidents. This whole issue is shown in table 1. Table 1. Reasons of Road Accidents Percent Cumulative Percent Ignorance of traffic rules 40. 0 40. 0 Rash driving 32. 0 72. 0 Untrained drivers 28. 0 100. 0 Total 100. 0 When we put the question that is poor conditions of roads is responsible for accidents then 44% of the respondents answer that to some extent poor conditions of roads cause accidents and 32% people response that yes, poor condition of roads is responsible and all is shown in table 2. Table 2. Is Poor Condition of Roads Responsible for Accidents Percent Cumulative Percent Yes 32. 0 32. 0 No 24. 0 56. 0 To some extent 44. 0 100. 0 Total 100. 0 25 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Our next question highlight another burning issue that 68% of the road accidents occur due to untrained/ unskilled drivers while only 12% of the respondents view that unskilled drivers are not responsible, which is shown in table 3. Table 3. Accidents Occur Due to Unskilled Drivers Percent Cumulative Percent Yes 68. 0 68. 0 No 12. 0 80. 0 To some extent 20. 0 100. 0 Total 100. 0 In most of the parts of the country, one wheeling occurs by young people on roads and 76% of the respondents view that this cause road accidents while only 4% of the respondents answer that one wheeling is not a cause of accidents. Table 4 shows detailed data on this issue. Table 4. Is One Wheeling Causes Accidents Percent Cumulative Percent Yes 76. 0 76. 0 No 4. 0 80. 0 To some extent 20. 0 100. 0 Total 100. 0 Use of cell phones during driving cause road accidents and government take measures to avoid cell phone and there is some penalty. The 52% of the respondents answers that use of cell phone during driving cause accidents while 40% answer to some extent it cause, only 8% view that cell phone is not the cause of road accidents. This is shown in detail in table 5. Table 5. Is Use of Cell Phone Causes Road Accidents Percent Cumulative Percent Yes 52. 0 52. 0 No 8. 0 60. 0 To some extent 40. 0 100. 0 26 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Total 100. 0 Another issue was raised when we ask a question from respondents that are use of drugs during driving cause road accidents. The answer was astonished us that only 4% of the respondents view that drugs is not a cause of accidents while 72% and 24% response yes and to some extent, respectively. As shown in table 6 below. Table 6. Use of Drugs during Driving Cause Accidents Percent Cumulative Percent Yes 72. 0 72. 0 No 4. 0 76. 0 To some extent 24. 0 100. 0 Total 100. 0 Overloading is another cause of road accidents and respondents answer that overloading is the cause of road accidents as shown in table 7. Table 7. Is Overloading Causes Road Accidents Percent Cumulative Percent Yes 40. 0 40. 0 No 4. 0 44. 0 To some extent 56. 0 100. 0 Total 100. 0 The literacy rate in Pakistan is low which relates with road accidents because most of the drivers are illiterate and can’t read anything even helping booklet/ safety guides on roads. The 72% of the respondents answer that lack of awareness about driving rules and other safety measures is the cause of road accidents. Only 8% of the respondents view that it is not a cause of road accidents and all this is shown in table 8. Table 8. Is Lack of Awareness Causes Road Accidents 7 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Percent Cumulative Percent Yes 72. 0 72. 0 No 8. 0 80. 0 To some extent 20. 0 100. 0 Total 100. 0 Above all information explains the causes of road accidents but now we have collected some information about the role of different administrative institutes in overcoming these issues. When we ask about role of government in reducing the ratio of accidents then 40% of the res pondents are of the view that government is playing poor role and there is need to improve its role. 8% respondents answer that its role is satisfactory while only 8% response that government is playing excellent role, detail about this is given in table 9. Table 9. Role of Govt. in Reducing Traffic Accidents Percent Cumulative Percent Excellent 8. 0 8. 0 Very good 24. 0 32. 0 Satisfactory 28. 0 60. 0 Poor 40. 0 100. 0 Total 100. 0 The role of traffic police in reducing the road accidents is better and 52% of the respondents show satisfactory role of traffic police while 24% answers very good. So the overall role of traffic police is good but the problem exists when we make a comparison between roads and number of police servants. Only 8% of the respondents answer that traffic police is playing poor role, which is shown in table 10. Table 10. Role of Traffic Police in Reducing Traffic Accidents Percent Cumulative Percent Excellent 16. 0 16. 0 Very good 24. 0 40. 0 Satisfactory 52. 0 92. 0 28 J. Asian Dev. Stud, Vol. 1, Issue 1, (March 2012). ISSN 2304-375X Poor 8. 0 100. 0 Total 100. 0 Conclusion The main objective of this paper is to highlight the main causes of road accidents in Pakistan. On the basis of primary data we conclude the paper as following. The main reason of traffic accidents is due to lack of awareness bout rules and regulation, so there is need of institutes for awareness about these rules. Government may create awareness in public by offering different courses in educational institutes and also distribute some material for drivers and for general public also. Government needs to make some core courses/ training before the provision of license and traffic police should keep strong check and ba lance in this regard. Another problem which causes road accidents is overload