Discuss the extent to which an understanding of marketing would be of Essay

Discuss the extent to which an understanding of marketing would be of use to organisations other than businesses - Essay Example In as much as distribution plays a significant role in ensuring that marketing is successful, the event of developing and effecting a promotional strategy is normally worthwhile as it ensures that organizations realize the objectives that they laid out when introducing the product or service of interest (Cohen 2012, pg. 36). Over and above, marketing plays a decisive role in making sure that organizations remain relevant in the market for a considerable duration. As a matter of fact, global brands such as Apple, Samsung and Coca-Cola take marketing very seriously and customarily allocate a substantial portion of their budget to handle marketing issues. This essay aims to provide more insight into the aspect of marketing, putting special emphasis on understanding the nature of marketing as well as the role that it plays in any organization. Similarly, the essay analyzes how marketing operates within a business and outlines the steps that an organization can embrace in order to influen ce the judgments of a number of customers. The nature of marketing is such that customer focus is central, and activities habitually revolve around the customer. The primary aim of those who are involved in marketing is to ascertain that the needs and desires of the buyer are met. To this effect therefore, marketers can be forced to raise the cost of going about the marketing exercise, just to certify that the goals and ideas of the organization are realized (Evans et.al 2009, pg. 80). Marketing can hence be regarded as harbouring a dual objective as it ensures that the customer is satisfied and the organization registers positive returns. The fact that marketing certifies that the standard of life within the society is maintained portrays it as a social process. This because it takes into consideration the changing needs and wants of the community, puts in place an effective provision and payment